Design is Culture (previously known as Cubanica) is a font foundry and art and design studio that uses an active voice through type design, graphic design, fine art, photography and other media.

Design is Culture was founded in 2001 by Pablo A. Medina to create a forum for Medina’s experimental and commercial work. Exhibitions have included the National Design Triennial at the National Design Museum, The Art Directors Club’s Young Guns III and American Institute of Graphic Arts’s Face Off exhibition. Our commercial clients include The Museum of Modern Art, Cyclops Productions, Teen People Magazine, Harper Collins Inc., and The Art Directors Club.