Customer Spotlight: Sony

Employing over 168,000 people across the globe, Sony is a worldwide electronics manufacturer, specializing in computer, video, and audio products for both consumer and professional audiences.

The ITC Avant Garde Gothic typeface family, using book and medium weights for its headlines and subheads. This classic geometric sans is quite appropriate for an electronics purveyor, as its inherent structure projects a demeanor of modernity. However, with its large x-height, ITC Avant Garde Gothic remains grounded and relatable, conferring warmth where other geometric faces might offer colder personalities.