Ram Trucks

Source: http://adsoftheworld.com.License: All Rights Reserved.

Parts of the letterpress forme simulation were shot at the International Museum of Printing in Los Angeles, California, but most of the image was produced digitally. We believe that a mix of metal and digital fonts were used, but we're still looking into which typefaces exactly.

Advertising Agency: The Richards Group, Dallas, TX USA

Creative Directors: Rob Baker, Jimmy Bonner

Art Director: Mike LaTour

Copywriter: Chad Berry

Photographer: Andy Mahr

Published: October 2011

Source: http://adsoftheworld.com.License: All Rights Reserved.

Source: http://adsoftheworld.com.License: All Rights Reserved.