Branding Through Custom Typography by Steve Matteson – a free HOW DesignCast

Please join us Tuesday, Aug. 16, at 4:00 p.m. eastern time for a presentation from renowned type designer Steve Matteson. Steve serves as our creative type director and may be best known for typefaces he has designed for Microsoft and Google.

Typefaces are a critical tool for creating a brand voice. Used properly, type will maintain a positive connection between a product and a user – particularly in an interactive setting. Steve will discuss why type is important, the type design process and challenges faced in creating typefaces for electronic media.

Steve had the honor to give this presentation at the recent InHouse Managers Conference in Chicago, and has been asked by HOW to deliver an encore.

The presentation will begin at4:00 p.m. (EDT)on Tuesday, Aug. 16. Register here.