Logo swap
Graham Smith had a good idea to demonstrate the power of good branding, he swapped some famous brands' logos with their competitors' logos. This shows well how quickly type is recognized and how the text itself is almost secondary.
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ShanhaiFonts
Brand:山海字库
Area:China

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Cangji Fonts
Brand: 仓迹字库
Area: China

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JT Foundry
Brand: 翰字铸造
Area: Taiwan, China

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Handmadefont
Brand:
Area: Estonia

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·千图字体
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HyFont Studio
Brand: 新美字库
Area: China

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