Shaping Text: Type, Typography and the Reader

Shaping Text takes a practical and broad approach to typography.

It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers.

Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context.

Particular attention is given to the team play between the text itself-written language-and the design-the shaping of the text-to form a new, multilevel visual message with a complex content.