Pixel Typography With iPad Light Painting

Wait a minute, wasn't it The FontFeed that said typography on the iPad looked crapalicious? Well, the Making Future Magic project proves it doesn't prevent you from creating beautiful lettering. Before I start on the ATypI 2010 Dublin reports I would like to quickly draw your attention on this sumptuous video by Dentsu London. This creative communications agency has been making two films with design consultancy BERG over the summer. The first film explores playful uses for the increasingly ubiquitous 'glowing rectangles' that inhabit the world.

Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they moved through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Read more at the Dentsu London blog, and at the BERG blog.