In Use: ITC Tiffany for Bloom

In the last few weeks we covered the typography of food packaging, target® stores, and personal care products. Here's one that didn't get in those newsletters.

Designer Shari Eaton illustrated Bloom® bath salts with floral icons that represent the emotions each product is designed to soothe: depression, shyness, opening your heart, and fear of letting go. The type, a customized ITC Tiffany, is feminine and decorative without going over the top.