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Fontke.com>Article>Details

日用品巨头宝洁（P&G）发布新logo

Date:2016-04-08 15:31:11| News|Browse: 1649|Author:

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Introduction美国日用品巨头宝洁公司(P&G)的旧商标“月星商标”是世界上使用历史最久的标识之一，后来由于该商标被指与“邪恶”相联系，之后月星商

美国日用品巨头宝洁公司(P&G)的旧商标“月星商标”是世界上使用历史最久的标识之一，后来由于该商标被指与“邪恶”相联系，之后月星商标被取消，取而代之的是2003年启用的“P&G”纯字体logo。

去年年底，宝洁公司携手著名的品牌设计顾问Landor Associates(朗涛)设计了一个新版本的品牌标识，新版标识保留了之前经典月星商标的圆形和月牙的元素，把上一般的纯字体“P&G”标识移入到圆形当中。

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