Voor de Aardigheid (For the Pleasantry)

Source: https://www.flickr.com.Uploaded to Flickr by Stephen Coles and tagged with "vagrounded". License: CC BY-NC-SA.

"Zie ik je snel?" (See you soon?) and "Jij ziet er goed uit" (You look good).

VAG: plumped, notched, and extruded at Den Haag Centraal (The Hague Central Station). The font actually takes the faux bolding pretty well, but it's a little rough in the turn of the 'J' and the blobby question mark. Still, this treatment manages to get a new look out of an old familiar face.

I believe this is simply a hip "under construction" campaign, but I'm not certain. Please let me know if I'm wrong, and also if you know the designers responsible. Thanks!

Update: More images added. See comments below for more info on the campaign.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.

Source: http://178.nl.License: All Rights Reserved.