Google Has a Brand New Logo, Here It Is

Google recently changed its logo a little. Now they've changed it a lot. And it's actually a heck of a lot better, too. I kinda love it.

The idea here is that Google doesn't need as much of logo anymore as it needs a constantly morphing identity that can quickly resonate across mediums, from smartwatches to apps to browsers. So yes, the typeface is changing (and not a moment too soon, gosh that thing was ugly), but there are also some new elements, some of which can be animated:

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From the Google blog:

Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).