Langenscheidt identity redesign
Source: http://www.kw43.de.License: All Rights Reserved.
Langenscheidt is a publisher of translation dictionaries and books for language learning. Established in 1856, it has a long history, and KW43 was charged with updating the brand while maintaining its core signatures, such as the blue 'L' on a yellow background. The typefaces used for collateral and the books themselves areTrade Gothic Nextand a customizedCharterto match the sans' x-height.
The simple posters used to introduce the new identity won a TDC Award for Communication Design in 2015.
Source: http://www.kw43.de.License: All Rights Reserved.
Source: http://www.kw43.de.License: All Rights Reserved.
Source: http://www.kw43.de.License: All Rights Reserved.
Source: http://www.kw43.de.License: All Rights Reserved.
Source: http://www.kw43.de.License: All Rights Reserved.
Source: http://www.kw43.de.License: All Rights Reserved.
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