AT&T ad: "Wife Preservers"

Source: http://solo-vintage.tumblr.com.License: All Rights Reserved.

Copy says:

The telephone can be a wife's best friend. Helps her get everything done. Saves her wrinkles. Saves her time. Saves her budget, too. A bargain without the hunting. We may be the only phone company in town, but we try not to act like it.

Found in Mom's Basement:

In case you're wondering why this old AT&T ad would be considered a sexist ad, one reason is that it supports the notion that being a wife is the defining role of a woman.