The Cornell Lab of Ornithology

Source: http://new.pentagram.com.License: All Rights Reserved.

"For nearly forty years, the Cornell Laboratory of Ornithology has been represented by a stylized 'everybird'. Paired with an all-capitals serif wordmark, the old logo served the lab as it grew from a local academic initiative of about two dozen employees to an organization of more than 250 around the globe, housing among its assets the world's most comprehensive collection of recordings of bird calls and other wildlife sounds. Feeling the need to update its image to match its standing and worldwide influence, the Lab turned to Pentagram for a new brand identity." — Pentagram