The Electric Circus posters, flyers, ads

Source: http://butdoesitfloat.com.Images posted by Folkert Gorter on But Does It Float. License: All Rights Reserved.

Transformer album used a very similar face, which is fitting since The Velvet Underground was a fixture at The Electric Circus. Digital fonts in this genre include Double Vision (clearly inspired by this film font) and Alphabat.

Read more about this type style in a post by Art Chantry about a 1962 album cover, which I assumed to be its first use, until finding C&G's 1960 ad for Transitron. The concept may have begun in 1959 with That New York, an experimental typography booklet produced at The Composing Room.

Source: http://butdoesitfloat.com.Images posted by Folkert Gorter on But Does It Float. License: All Rights Reserved.

Source: http://butdoesitfloat.com.Images posted by Folkert Gorter on But Does It Float. License: All Rights Reserved.

Source: http://butdoesitfloat.com.Images posted by Folkert Gorter on But Does It Float. License: All Rights Reserved.

Source: http://butdoesitfloat.com.Images posted by Folkert Gorter on But Does It Float. License: All Rights Reserved.

Source: http://designarchives.aiga.org.Spread from the book TM: Trademarks Designed by Chermayeff & Geismar. License: All Rights Reserved.