Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students

Princeton Architectural Press has unveiled Type on Screen, the follow-up to Ellen Lupton's best-selling Thinking with Type.

This book is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.

Covering a broad range of technologies, from electronic publications and websites to videos and mobile devices, this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations.

Type on Screen surveys new design principles born of screen-based communication while drawing on traditions of form and function that have evolved over hundreds of years.