Netflix logo (1997–2014)

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The logo for media streaming serviceGraphique, perhaps trimming the shapes at the bottom for that retro-cinematic curved baseline.

Graphique is a 1940s typeface credited to Swiss designer Hermann Eidenbenz, the man also partially responsible for the modern incarnation of Clarendon.

There are at least two digital versions of Graphique, ARType's Graphique-AR, which is a closer match to the metal specimens shown in Encyclopaedia of Typefaces and this Stempel specimen; and profonts' Graphique Pro which takes more liberties with the design (see the detached 'Q' tail, for instance) and has a larger character set. Graphique Pro is also wider than Graphique-AR, with a heavier outline, so it could be based on a smaller size of the metal type.

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Netflix headquarters.

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Netflix Android app.

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Netflix on a TV set.

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The Netflix website. See also our entry on House of Cards.

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Specimen of the metal Graphique from D. Stempel AG.