From Cliché to Archetype, 1970 first edition
Source: http://www.abebooks.com.License: All Rights Reserved.
Hal Siegel's jacket design for the first edition of Marshall McLuhan's From Cliché to Archetype is an acute typographic interpretation of the book's themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.
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Source: http://www.ebay.com.License: All Rights Reserved.
Source: http://www.ebay.com.License: All Rights Reserved.
The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).
Source: http://www.ebay.com.License: All Rights Reserved.
Source: http://www.ebay.com.License: All Rights Reserved.
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