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Helvetica The Perfume
IntroductionSource: http://helveticatheperfume.com.License: All Rights Reserv
Source: http://helveticatheperfume.com.License: All Rights Reserved.
This 24k gold printed bottle of "Everything".
I discovered this today via a tweet by Erik Spiekermann, whose memorable description of the typeface in the film Helvetica could have inspired the product (or at least its other tagline: "Air. Water. You.")…
It is ubiquitous. It is a default. It's air. It's just air. There's no choice. You have to breathe, so you have to use Helvetica.
Source: http://helveticatheperfume.com.License: All Rights Reserved.
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