Lucky Peach, No. 8: The Gender Issue


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Lucky Peach is a quarterly journal of food and writing. Each issue focuses on a single theme, and explores that theme through essays, art, photography, and recipes. The Summer 2013 issue on "Gender" has two covers, one for women and one for men. As the editors put it, "It's a double issue, printed upside-down and right-side up: half men, half women, middle is sex".
The women's cover getsITC Tiffanywith all its buxom, curvaceous ornamentation, and the men's getsEbisu, a clumsy geometric sans, which is an appropriate stereotype, I guess, given the mag's tongue-in-cheek demeanor. The amusingProxima NovaExtra Condensed.
The Lucky Peach logo was lettered by Brian McMullen, a writer and artist who is also an art director at McSweeney's publishing.

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