Rossmann logo

Photo: Florian Hardwig. License: CC BY.

Talking about customizing typefaces for logos: Like the new Yahoo wordmark, the Rossmann logo is based onOptima. More precisely, on Optima Medium, judging from the blunt apexes. The concave stems have been straightened and the terminals in 'S' sheared vertically. Such simplifications are common and advisable when one wants to tone down letterforms with calligraphic or otherwise fuzzy details for a logotype. They can't be lumped together with illiterate modifications like the forced symmetry in the aforementioned case, or the infamous and ever-popularFF Meta.

Rossmann is Germany's second largest health and beauty retailing chain. Founded in 1972 by Dirk Roßmann, the company now operates more than 2,700 stores in Germany, Albania, Czech Republic, Hungary, Poland and Turkey.

Source: http://www.rossmann.de.License: All Rights Reserved.

Photo: Florian Hardwig. License: CC BY.

This is how the logo and the slogan would look like in off-the-shelf Optima and FF Meta Pro.