UFA – Universum Film AG

Source: http://www.designtagebuch.de.License: All Rights Reserved.

New structure and new corporate identity for Germany's largest film/entertainment company UFA. 20 years after the previous identity by Neville Brody, he gave the company a bold, colorful, large-surface logo. Former sister companies for fiction, TV-shows and documentaries with independent naming and design were integrated under the UFA-umbrella as "UFA Fiction", UFA Serial Drama" etc.

Read on about the redesign and compare old and new on Design Tagebuch (German), about the new company structure on the UFA website (German), and check out a preview of the new brand architecture on this official PDF.