Bunch Designs Identity for Willow Tree

Bunch has designed a new but traditional looking identity for Willow Tree, a leading business consultancy based in London.

Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks-achieved with an oil-based ink-across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type.

The mark functions well as a distinctive, well illustrated and uniting element that appropriately utilizes the traditional crafted origins of the monogram to convey a more personal and individualized business practice.