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Praktiker
IntroductionSource: http://praktiker.de.License: All Rights Reserved.IKEA) pl
Source: http://praktiker.de.License: All Rights Reserved.
IKEA) plusBerthold Blockwith its crude outlines signalized discount prices for tools and do-it-yourself goods. Praktiker was known for their aggressive marketing campaigns; every German is familiar with slogans like "20% off everything – except pet food". Today, Praktiker announced to file for insolvency.
Source: http://praktiker.de.License: All Rights Reserved.
Two covers of DIY brochures with uninspiring illustrations and heavy-handed typography. Although I am a fan of Block, I probably won't shed a tear over the loss of this brand design.
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