PBS Identity (1984–89)
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
The third PBS ident was used from 1984 to 1989. The logo was principally developed by Tom Geismar of Chermayeff & Geismar. Along with a redesign of Herb Lubalin's 1971 "everyman" symbol, ITC Avant Garde Gothic was replaced with its slab serif brother, ITC Lubalin Graph. Read and see more on Container List.
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
Source: http://www.flickr.com.Milton Glaser Design Study Center. License: All Rights Reserved.
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