"It's the real thing." Coca-Cola Ads (1969–74)

Source: http://www.eatsleepwork.com.License: All Rights Reserved.

1970

"It's the real thing. Period! Coke. Period! InHelvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple." — Michael Bierut in Helvetica. Video clip below:

Source: http://www.eatsleepwork.com.License: All Rights Reserved.

1974

Source: http://rolexblog.blogspot.com.License: All Rights Reserved.

Dec, 1970

Source: http://www.flickr.com.License: All Rights Reserved.

1970

Source: http://www.adbranch.com.License: All Rights Reserved.

1969

Source: http://www.adbranch.com.License: All Rights Reserved.

1970

Source: http://www.adbranch.com.License: All Rights Reserved.

1969

Source: http://www.adbranch.com.License: All Rights Reserved.

1971

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.

Jan, 1970

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.

1971. A rare departure from the centered headline.

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.

Hot Rod magazine, Sep 1970.