"It's the real thing." Coca-Cola Ads (1969–74)


Source: http://www.eatsleepwork.com.License: All Rights Reserved.
1970
"It's the real thing. Period! Coke. Period! InHelvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple." — Michael Bierut in Helvetica. Video clip below:

Source: http://www.eatsleepwork.com.License: All Rights Reserved.
1974

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Dec, 1970

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1970

Source: http://www.adbranch.com.License: All Rights Reserved.
1969

Source: http://www.adbranch.com.License: All Rights Reserved.
1970

Source: http://www.adbranch.com.License: All Rights Reserved.
1969

Source: http://www.adbranch.com.License: All Rights Reserved.
1971

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.
Jan, 1970

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.
1971. A rare departure from the centered headline.

Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.
Hot Rod magazine, Sep 1970.
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